Here’s What I Have to Say, In Various Sundry Forms: Keynotes, Breakouts, Workshops and Webinars
Blah. Blah. Blah.
That’s what so many messages boil down to these days, and I’m out to change that for your audience. Not with theory and rhetoric or a boatload of bullet points.
Au contraire, I pack my programs with powerful insights, simple strategies, real world examples, plenty of laughs and tangible tools everyone can use right away. As in, the minute they leave the room. (Some won’t even wait that long.)
Each one of my programs gives people a fresh perspective that energizes and equips them with what they need to know and what they need to do to give their messages more impact and influence . . . in the marketplace, at work and at home. Without being blah.
I handcraft and customize each presentation (and title) to cover what’s needed most, based on who’s in your audience, their individual situations, industries and expertise—including tying into your meeting’s theme.
Here are few of my popular titles and program descriptions. As always, if you’d like to explore the fit for one of these—or something else you suspect is in my wheelhouse—I’d enjoy having that conversation.
Effective Marketing: Here Are a Few Keynote, Breakout and Workshop Titles
Blah Blah Blah: How to Make Your Marketing Stand Out, Get Better Results and Not Be Boring
No one cares about you or your boring business! That’s how it feels, sometimes, doesn’t it? People don’t understand what you do or why they need you. “Blah, blah, blah, just tell me how much it’s gonna cost.” Ouch.
Try as you might, when it comes to marketing yourself and what you do, it’s easy to fall back on a classic description packed with the 5 W’s and plenty of bullet points. Throw in an iconic picture from your industry, or smiling customers/clients/members/patients, and there you have it—blah at best, boring or ineffective more often than not.
This program is a 1-hour to 3-hour program packed with creative ideas, powerful insights, plenty of laughs, real world examples and tangible tools you can use right away (and over and over) to be less ordinary and more effective when it comes to marketing and sales conversations.
You’ll walk away with a fresh perspective, energized and equipped with what you need to know and what you need to do give your marketing more impact and get better response. Regardless of what you’ve tried before, and regardless of how big or small your budget is—even if you don’t have a marketing budget. Read more.
The 7 Marketing Mistakes Every Business Makes (And How to Fix Them)
Based on my 7 Marketing Mistakes book, the keynote, breakout or workshop version boils my 20-plus years of experience on the front lines of marketing and communications down to seven common mistakes that every business makes when they market their products or services.
(If you don’t learn what they are, then there will be eight!)
We’ll cover the mistakes, such as breathing too much of our own exhaust (Mistake #3) being fooled by facts and logic (Mistake #6), and looking and sounding alike (Mistake #2). Yet I also zero in on how to fix and prevent the mistakes so that you can:
- Distinguish your products and services from the competition.
- Create a competitive edge that no one can copy.
- Find your points of difference, even if you’re in one of those categories where “everyone looks alike.”
- Get better response from the marketing you do, regardless of how big (or small) your budget is.
- Find out what your customers really want and need.
- Attract and retain more customers and referrals.
- Decide the right mix of marketing activities to reach your target audience.
- Create marketing messages that have more impact, are memorable and influence choice in your favor.
More focus, impact, response and revenue—that’s what you and your marketing will have after a 7 Marketing Mistakes program.
Effective Presentations: More Keynote, Breakout and Workshop Titles
Help Them Hire You! How to Set Your Firm Apart, Win More Work and Still Be Yourself in Sales Presentations.
Congratulations! You've made it to the short list. Let the fun begin. Or maybe not? In this session you'll learn how you and the teams you work with (including principals!) can be clear, confident and convincing in client interviews or new business presentations.
Even when the decision makers (not to mention the presenters) are a mix of who-knows-how-many-different communication styles, personalities and personal/political agendas. Even if the client thinks that most firms like you are pretty much all the same.
It is packed with creative ideas, simple strategies and tangible tools you can use (and reuse) in the real world to be more comfortable, less ordinary and more effective communicators, especially in client interviews. You will be energized and equipped with what you need to know and what you need to do to get the kind of results, response or decision you're looking for. Read more.
Stop Picturing Your Audience Naked! (And Other Presentation Skills Tips to Ignore)
Discover why these oft-touted presentation skills tips are actually bad advice.
- Open with a joke.
- Communication is 93% body language and tone of voice.
- Tell them what you’re going to tell them. Tell them. Tell them again.
- Just be yourself.
Don’t worry. I don’t spend our time together bemoaning the problems. You’ll also learn what to do instead—tangible ways anyone can be clear, confident and convincing in presentations. Not to mention more comfortable, too.
Blah, Blah, Blah: Effective Presentation Skills that Make Any Message Stand Out
Get to the Point! (And Get People to See Things Your Way)
Perhaps it’s a presentation to the Board, leadership team or community group (ugh).
Or, perhaps you’re just sitting there minding your own business in a meeting, (not even checking email on your phone) when you’re called on to pitch an idea, defend a recommendation, summarize your findings from that report.
There could be a mix of styles and roles present in the room: creative types and number crunchers, cut-to-the-chasers and consensus-driven peace makers. You might be standing up or sitting down, with or without PowerPoint, on the phone or face-to-face. Perhaps you had plenty of prep time or, EGAD, it was a think-on-your-feet, spur-of-the-moment thing.
Regardless of the circumstances, you want someone to do, not do, or let you do something. And it's your turn to talk.
Gulp? Not anymore.
How to Communicate Effectively: My Favorite, Funny Keynote to Help You Be Anything But BLAH.
Your Lips Are Moving, But All I Hear is “Blah, Blah, Blah.”
What?! I never said that.
I thought I told you to . . . .
No, I did NOT say that. OK, well, that’s not what I meant.
I’m soooooo confused. What are you trying to tell me?
Does your train of thought have a caboose?
Sound familiar? “Your Lips Are Moving, But All I Hear is ‘Blah, Blah, Blah’” is my humorous keynote for anyone who wants tangible tools you can use (and reuse) to connect and communicate effectively, especially with people who are, well, not like you.
Left brain, right brain. Male, female. Thinker, feeler. Cut-to-the-chasers, analysis paralysis people, consensus driven pleasers, cross functional teams, anyone with a teenager (or coworker) from a parallel universe. You get the idea. I customize each keynote to reflect your group’s mix of roles and responsibilities, specific communication challenges and needs.
When it’s all said and done, your people come away both entertained and equipped with simple strategies and tangible techniques they can use right away in their personal and professional lives. Imagine more productive meetings and collaborative teamwork, less stress, fewer do-overs or costly mistakes due to miscommunication.
Heck, what if people could just plain communicate and get along better?
Stop laughing. It can, and I did. Wife, Mother, CEO. . . I’ve lived my personal and professional life in a busy, crazy world of opposites, walking and wobbling along the proverbial work life balance beam, trying not to fall off. (I did once. Really hard.) I learned a boatload of lessons along the way. Some of them the hilarious hard way.
And I can help you (plural) do the same. Without the falling down hard part. Let’s chat?