Why I Dumped My Old Website (And What I Learned)

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It was time for a change. Difficult change, I assure you. Imagine the blow to my heart, my mind and my Blah, Blah, Blah brand when I learned that it is very difficult, practically unheard of, for my site to rank on the first, or even second, page of search engine results. Why? Because of… Read more »

Effective Communication Quotes (And What I Have to Say About Them)

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I confess. I was about to throw together this month’s blog post by merely listing a bunch of inspiring quotations around better marketing, effective communication and presentation skills. Easy. Won’t take me but a little cut and paste time. Color me done. (And on target with the promise I made on my Will Do list to post… Read more »

Four Basic Things Your Message Must Do (If You Want to Get Results)

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Dallas Cowboys Coach Tom Landry began football camp every year by holding up a football and saying, “Gentlemen, this is a football.” Celebrated UCLA basketball coach John Wooden’s first lesson for new players each year was teaching them precisely and specifically how to put on their socks and tie their shoes. “Wrinkles cause blisters. Blisters… Read more »

Can You Give People the Only Two Reasons They Need to Hire or Buy from You?

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People have the same two reasons for everything they do. They are: 1. The real reason. 2. The reason that sounds good. The real reason is emotional, based on feelings. The reason that “sounds good” is full of facts and logic, used to justify the decision. That’s why, in a logic-versus-emotion smack-down, emotion wins. Every… Read more »

How To Give Facts and Logic the Power to Prove Your Point

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Don’t get me wrong. Despite my rants about the power of emotion, I don’t hate facts and logic. Facts, studies, numbers, step-by-step logical explanations and reasons are the go-to, default tool we all use whenever we need to support a recommendation, make a point, justify a decision, sell an idea. Facts are my friends, honest…. Read more »

Does your web site sound like you?

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By “you,” I mean, does it sound human? Most companies want to make sure their web content sounds professional, respectable and trustworthy. Nothing wrong with that. Except that with everyone trying to sound professional, respectable and trustworthy, too many all start sounding the same. By “same,” I mean, boring. “We are a full-service whatever firm,… Read more »