The Importance of Body Language: Stop Spreading This Myth Information

Posted by & filed under Effective Communication, Effective Presentations, Presentation Skills, Sales Presentations, Uncategorized.

The importance of body language (aka non-verbal communication) has been over rated and misunderstood long enough. The bunk stops here. I’m referring to the oft-cited study that says communication is 93% non-verbal and 7% verbal. Some studies dissect the math and give the importance of body language 55% with tone of voice accounting for 38%…. Read more »

The Unique Selling Proposition: You Are One of a Kind.

Posted by & filed under Advertising, AEC, Branding, Business, Effective Communication, Marketing, Uncategorized.

  I spoke in New York City last month and made time to visit the National September 11 Museum. I braced myself for an emotional morning, knowing there would be exhibits I might choose not to experience. (Thankfully, they are clearly identified as such.) I did not expect to find motivation for a newsletter/blog post… Read more »