Effective Presentations: 7 Tips for Making Any Presentation Anything But Blah

Posted by & filed under Effective Communication, Effective Presentations, Presentation Skills, Sales Presentations.

I look at effective presentations this way: whenever you want someone to do, not do or let you do something, I say you’re making a “presentation.” Why not make it an effective presentation? Here are seven tips to make your message come through, as well as to help you be clear, confident and convincing when… Read more »

The Importance of Body Language: Stop Spreading This Myth Information

Posted by & filed under Effective Communication, Effective Presentations, Presentation Skills, Sales Presentations, Uncategorized.

The importance of body language (aka non-verbal communication) has been over rated and misunderstood long enough. The bunk stops here. I’m referring to the oft-cited study that says communication is 93% non-verbal and 7% verbal. Some studies dissect the math and give the importance of body language 55% with tone of voice accounting for 38%…. Read more »

Effective Communication Quotes (And What I Have to Say About Them)

Posted by & filed under Advertising, Communication, Effective Communication, Effective Marketing, Marketing, Presentation Skills, Sales, Writing.

I confess. I was about to throw together this month’s blog post by merely listing a bunch of inspiring quotations around better marketing, effective communication and presentation skills. Easy. Won’t take me but a little cut and paste time. Color me done. (And on target with the promise I made on my Will Do list to post… Read more »

How Do You Make Decisions? (And Why It Matters)

Posted by & filed under AEC, Business, Communication, Effective Communication, Marketing, Presentation Skills.

When my three kids were young, Toys R Us was one of their favorite outings. Not so much for me. Don’t get me wrong–I enjoyed being in on the big reward for saving up their allowance and redeeming Grandpa and Grandma’s gift certificates. (They didn’t have gift cards back then.) The not-so-much-fun part was running… Read more »

Four Basic Things Your Message Must Do (If You Want to Get Results)

Posted by & filed under Advertising, AEC, Business, Communication, Effective Communication, Marketing, Presentation Skills, Writing.

Dallas Cowboys Coach Tom Landry began football camp every year by holding up a football and saying, “Gentlemen, this is a football.” Celebrated UCLA basketball coach John Wooden’s first lesson for new players each year was teaching them precisely and specifically how to put on their socks and tie their shoes. “Wrinkles cause blisters. Blisters… Read more »

Powerpoint Slides and Presentation Skills: How to Beat Boredom and Hold Their Attention When Creating Slides and Giving a Presentation

Posted by & filed under AEC, Communication, Effective Presentations, Presentation Skills.

Do you know how to make your presentation slides more interesting and use them effectively in your Powerpoint (or Mac Keynote) presentations? Here are three simple things you can do to improve the presentation itself, and your skills in delivering it. Done well, slides can add punch to any Powerpoint (or Mac Keynote) presentation. Done poorly,… Read more »

Can You Give People the Only Two Reasons They Need to Hire or Buy from You?

Posted by & filed under AEC, Business, Communication, Effective Communication, Effective Presentations, Presentation Skills, Sales, Writing.

People have the same two reasons for everything they do. They are: 1. The real reason. 2. The reason that sounds good. The real reason is emotional, based on feelings. The reason that “sounds good” is full of facts and logic, used to justify the decision. That’s why, in a logic-versus-emotion smack-down, emotion wins. Every… Read more »

Three parts every new business pitch needs to prevent chaos

Posted by & filed under AEC, Business, Communication, Effective Communication, Effective Presentations, Marketing, Presentation Skills, Sales, Sales Presentations.

Congratulations! You or your firm made it to the short list. It’s between you and who-knows-how-many other folks who do the voodoo you do. Woo-hoo! Let the fun begin. Or maybe not? You may have anywhere from 30 minutes to 3 hours to give your presentation. Ugh. How do you convince anyone of anything in… Read more »

How To Give Facts and Logic the Power to Prove Your Point

Posted by & filed under AEC, Business, Communication, Effective Presentations, Presentation Skills, Sales Presentations, Writing.

Don’t get me wrong. Despite my rants about the power of emotion, I don’t hate facts and logic. Facts, studies, numbers, step-by-step logical explanations and reasons are the go-to, default tool we all use whenever we need to support a recommendation, make a point, justify a decision, sell an idea. Facts are my friends, honest…. Read more »

The Worst (and Best) Way to Close a Presentation or Pitch

Posted by & filed under AEC, Business, Marketing, Presentation Skills, Sales.

“Are there any questions?” That’s how most people close a presentation, pitch or meeting. It’s seems perfectly natural. If there was something that wasn’t quite clear, the Q&A is the perfect time for you to clarify. You don’t want to leave them confused. No way, not you. Or,  perhaps a question might spark more discussion…. Read more »