Less ordinary, more effective marketing in six minutes, 40 seconds.

Posted by & filed under Communication, Funny, Marketing, Presentation Skills.

After I was selected to make a 20/20 Lightening Round presentation at the National Speakers Association annual convention this month, it made me realize how much CAN be said in a short amount of time. If you focus, rehearse, re-focus, reject, revise and rehearse a whole lot more. Context? The Lightening Round is a 6-minute,… Read more »

What’s the point?

Posted by & filed under Communication, Presentation Skills, Sales.

We’ve all been there. You’ve suffered through a meeting or presentation where a rambling, all-over-the-place, disjointed, thinking-out-loud, more-likely-than-not rushed person tries to tell, sell or convince of you something. And ‘fess up, you’ve done it yourself to others when making presentations. As I mentioned last month, the universal problem when it comes to so-called presentation… Read more »

Where do great ideas come from?

Posted by & filed under Communication, Marketing.

I was working with a consulting client yesterday, helping him market a major event on innovation and creativity and prepare for an interview with a magazine writer. I’m big  on providing real world examples and tangible tools people can use right away, so I was digging for those kinds of insights from him, relative to… Read more »

Ask Yourself These Strategy-Starter Questions

Posted by & filed under Advertising, Communication, General, Marketing.

Now that you’re looking at people instead of products or profit centers, (see “What’s in Your Bucket:  Products or People” post) here are some questions to spark some strategic marketing, advertising, promotion and communication activities: Current Customers/Clients Objective = Retain How can you, your product or service: •    Become a more important part of their… Read more »