Super Bowl™ Commercials: How to Watch Them and What You Can Learn (and Use) for Your Own Marketing

Posted by & filed under Advertising, Branding, Business, Effective Communication.

I love to watch Super Bowl™ commercials. (Who doesn’t?) More specifically, however, I love to watch people watching Super Bowl™ commercials. I also like to watch people not watch them and figure out why. Try it yourself this Sunday. You can learn a lot about what works and what doesn’t when it comes to effective marketing–including your own effective… Read more »

The Unique Selling Proposition: You Are One of a Kind.

Posted by & filed under Advertising, AEC, Branding, Business, Effective Communication, Marketing, Uncategorized.

  I spoke in New York City last month and made time to visit the National September 11 Museum. I braced myself for an emotional morning, knowing there would be exhibits I might choose not to experience. (Thankfully, they are clearly identified as such.) I did not expect to find motivation for a newsletter/blog post… Read more »