Super Bowl™ Commercials: How to Watch Them and What You Can Learn (and Use) for Your Own Marketing

Posted by & filed under Advertising, Branding, Business, Effective Communication.

I love to watch Super Bowl™ commercials. (Who doesn’t?) More specifically, however, I love to watch people watching Super Bowl™ commercials. I also like to watch people not watch them and figure out why. Try it yourself this Sunday. You can learn a lot about what works and what doesn’t when it comes to effective marketing–including your own effective… Read more »

The Unique Selling Proposition: You Are One of a Kind.

Posted by & filed under Advertising, AEC, Branding, Business, Effective Communication, Marketing, Uncategorized.

  I spoke in New York City last month and made time to visit the National September 11 Museum. I braced myself for an emotional morning, knowing there would be exhibits I might choose not to experience. (Thankfully, they are clearly identified as such.) I did not expect to find motivation for a newsletter/blog post… Read more »

How to Market More Like Nike (Without the Shoes or Their Budget)

Posted by & filed under Advertising, Business, Effective Communication, Marketing.

Nike used to advertise and market like every one else out there. The way many people still do. Show the product. Make it big. The more bullet pointed features the better. In the late 1970’s, Nike regularly advertised its latest, greatest shoe in much the same way, on the back cover of Runner’s World magazine. Until… Read more »

Effective Communication Quotes (And What I Have to Say About Them)

Posted by & filed under Advertising, Communication, Effective Communication, Effective Marketing, Marketing, Presentation Skills, Sales, Writing.

I confess. I was about to throw together this month’s blog post by merely listing a bunch of inspiring quotations around better marketing, effective communication and presentation skills. Easy. Won’t take me but a little cut and paste time. Color me done. (And on target with the promise I made on my Will Do list to post… Read more »

Four Basic Things Your Message Must Do (If You Want to Get Results)

Posted by & filed under Advertising, AEC, Business, Communication, Effective Communication, Marketing, Presentation Skills, Writing.

Dallas Cowboys Coach Tom Landry began football camp every year by holding up a football and saying, “Gentlemen, this is a football.” Celebrated UCLA basketball coach John Wooden’s first lesson for new players each year was teaching them precisely and specifically how to put on their socks and tie their shoes. “Wrinkles cause blisters. Blisters… Read more »

Does your web site sound like you?

Posted by & filed under Advertising, Communication, Marketing, Writing.

By “you,” I mean, does it sound human? Most companies want to make sure their web content sounds professional, respectable and trustworthy. Nothing wrong with that. Except that with everyone trying to sound professional, respectable and trustworthy, too many all start sounding the same. By “same,” I mean, boring. “We are a full-service whatever firm,… Read more »