Super Bowl™ Commercials: How to Watch Them and What You Can Learn (and Use) for Your Own Marketing

Posted by & filed under Uncategorized.

I love to watch Super Bowl™ commercials. (Who doesn’t?) More specifically, however, I love to watch people watching Super Bowl™ commercials. I also like to watch people not watch them and figure out why. Try it yourself this Sunday. You can learn a lot about what works and what doesn’t when it comes to effective marketing–including your own effective… Read more »

The Unique Selling Proposition: You Are One of a Kind.

Posted by & filed under Uncategorized.

  I spoke in New York City last month and made time to visit the National September 11 Museum. I braced myself for an emotional morning, knowing there would be exhibits I might choose not to experience. (Thankfully, they are clearly identified as such.) I did not expect to find motivation for a newsletter/blog post… Read more »

How to Market More Like Nike (Without the Shoes or Their Budget)

Posted by & filed under Uncategorized.

Nike used to advertise and market like every one else out there. The way many people still do. Show the product. Make it big. The more bullet pointed features the better. In the late 1970’s, Nike regularly advertised its latest, greatest shoe in much the same way, on the back cover of Runner’s World magazine. Until… Read more »

Effective Communication Quotes (And What I Have to Say About Them)

Posted by & filed under Uncategorized.

I confess. I was about to throw together this month’s blog post by merely listing a bunch of inspiring quotations around better marketing, effective communication and presentation skills. Easy. Won’t take me but a little cut and paste time. Color me done. (And on target with the promise I made on my Will Do list to post… Read more »

What’s wrong with your marketing? (The answer may surprise you.)

Posted by & filed under Uncategorized.

“Help! Our marketing isn’t working.” You might think that cry for help is music to my ears. (And you wouldn’t be entirely wrong.) However, you might be surprised by how many times I hear that cry and end up telling people their marketing is working just fine, and that the problem lies elsewhere. And do… Read more »

Four Basic Things Your Message Must Do (If You Want to Get Results)

Posted by & filed under Uncategorized.

Dallas Cowboys Coach Tom Landry began football camp every year by holding up a football and saying, “Gentlemen, this is a football.” Celebrated UCLA basketball coach John Wooden’s first lesson for new players each year was teaching them precisely and specifically how to put on their socks and tie their shoes. “Wrinkles cause blisters. Blisters… Read more »

What a layperson needs to know about great graphic design.

Posted by & filed under Uncategorized.

The client says the logo is too small.  The client wants more bullet points.  The client says there’s room to put a little snipe across the top that says XYZ. Graphic designers and creative directors all over the planet just twitched and rolled their collective eyeballs skyward. I know this because that was me talking,… Read more »

Does your web site sound like you?

Posted by & filed under Uncategorized.

By “you,” I mean, does it sound human? Most companies want to make sure their web content sounds professional, respectable and trustworthy. Nothing wrong with that. Except that with everyone trying to sound professional, respectable and trustworthy, too many all start sounding the same. By “same,” I mean, boring. “We are a full-service whatever firm,… Read more »

Q&A for a Competitive Advantage

Posted by & filed under Uncategorized.

1.  Who is your competition? That’s neither a rhetorical or “dumb” question. Your competition is both physical and mental. You could probably fill a page with a list of companies you consider to be competitors, and perhaps you should. However, the only competition you have to be concerned with is the competition that exists in… Read more »