Terri Langhans: Blah. Blah. Blah.
This is where you usually read how smart, talented, entertaining, experienced and effective the speaker is, written in the third person. Like I’m supposed to pretend I’m not here and someone else is bragging about me? Ha! I bet you’re smarter than that.
Stuff you want to know. I can’t remember when I wasn’t working in marketing or advertising. I’ve been on all sides of the proverbial desk…client, consultant and CEO. In fact, with 20-plus years I’ll admit to, I’ve worked for or with the government, education, health care, banking, software, vaporware, sales, retail, non-profits, manufacturing, services, small business and big business.
The official story. I’m the former CEO of a national ad agency and marketing firm that I started from scratch and sold to a publicly-traded Big Boy in the mid-1990’s. I did the earn out, and the you’re-only-as-good-as-last-month’s numbers thing, “retired” and I hardly twitch at all anymore.
Lessons learned on the front lines. When you do all that, something happens. You either go completely nuts, or you learn a lot. Sometimes the hard way. In my case, it was the latter. (Although it could have gone either way for awhile.)
That was then. This is now. Now I am COE—Chief of Everything—at Blah Blah Blah, my speaking, training and consulting business. I’m also a CSP—Certified Speaking Professional. Fewer than 10% of speakers worldwide (and only a couple of hundred women) have earned the CSP designation awarded by the National Speakers Association and International Federation for Professional Speakers. That makes me one of the few and the proud, albeit too old for the Marines.
I wrote a book. It’s called The 7 Marketing Mistakes Every Business Makes & How To Fix Them. It’s a book you can read in about an hour, but it will change the way you go about marketing forever. The book is a buck a mistake. As a keynote or workshop, it costs more. I also wrote an eBook, specifically for firms who find themselves on the short list and then have to win the work via client interview. If you've read this far, you deserve to get it for free. This version has examples skewed for the AEC marketing and business development world. (If you know what AEC stands for, it's especially for you. If not, AEC is code for Architectural, Engineering, Construction.) It's called Help Them Hire You! How to Make Your Firm Stand Out, Win More Work and Not Go Crazy in the Process.
Stuff you want to know, but aren’t supposed to ask. I’m the mother of three grown children. I gave my oldest and youngest my “yes-I-was-born-with-it” red hair. The middle one got my initials. I’m still married, and have been, for approximately 62% of my life, to their father.
If I’m going to boast at all, it’s for being a second generation native Californian and a Minnesotan-by-Marriage. So there then, dude.
My favorite activities all involve water: skiing, boating, stand up paddle board, hot yoga, sitting in a spa or just lookin’ at a lake.
Did you really think I was going to tell you how old I am?
Terri Langhans: Blatant Name and Logo Dropping (Partial) Client List
I speak to audiences who want a message to stand out and get the result, response or decision they’re after. Without being boring.
I speak a lot in these industries or categories: Associations, Health Care, AEC, Small Business, Professional Services, Solo-entrepreneurs and Women’s Groups. If you don’t see your industry, niche or category in that sentence, please refer to the preceding paragraph. And let’s explore the fit. Yes, or No, both are answers correct when it comes to fit.